PHO Noodle M Plan FINAL THESIS

Saimaa University of Applied Sciences

Organization and Tradition, Imatra

Teachers of Travel and leisure and Food

Degree Put in Hotel, Restaurant and Travel Management

Thien Huong Pham Do

Strategy for a Thai Restaurant and

Coffee Shop in Helsinki

Thesis 2014

Desk of Material

1 Intro................................................................................................. 5 1 . 1 Aim of thesis.......................................................................................... a few 1 . 2 Research approach................................................................................... 6 1 . 3 Assumptive approach............................................................................. 6 1 . some Limitations.............................................................................................. 6th 2 Thai culture, food and beverages................................................ 7 2 . 1 History......................................................................... 7 installment payments on your 2 Healthier Vietnamese food..................................................................... 12 2 . 3 Vietnamese in Helsinki – Finland......................................................... 14 a few How to make a fantastic business plan?........................................................ seventeen 3. 1 Business Idea...................................................................................... 17 several. 2 Reason for the business plan............................................................... 18 several. 3 Business background....................................................................... 19 3. 3. 1 Area......................................................................................... 19 several. 3. a couple of Company's identity........................................................................... 19 several. 3. several Mission.......................................................................................... twenty 3. a few. 4 Goals and Desired goals.................................................................... 20 several. 3. five Marketing strategy......................................................................... twenty 3. 4 Human Resource Management........................................................... 21 3. 5 Legal issues......................................................................................... 23 3. 6th Financial data............................................................................ 24 3. 7 Marketing............................................................................................. 26 3. 7. you Basic principles of marketing.......................................................... 21 3. 7. 2 Strategic management --................................................................ 26 three or more. 7. a few Market segmentation..................................................................... 29 several. 7. some Competitor evaluation....................................................................... 30 several. 7. five SWOT Evaluation............................................................................. 31 5 Research Methodology............................................................................. 32 4. 1 Major data......................................................................................... 32 4. two Secondary data.................................................................................... 32 5. 3 Job based research.............................................................................. 32 five Business plan of any Vietnamese Restaurant & Coffee Shop...................... 33 5. 1 Organization Idea...................................................................................... 33 5. 1 ) 1 Restaurant's name........................................................................ 34 5. 1 ) 2 Site......................................................................................... 35 5. 1 . several Products and Services...

References: Barringer, N. & Ireland, D. 2006. Entrepreneurship - Successfully Introducing

New Endeavors: Pearson Prentice Hall.

Chicken breast salad, 2013

http://merci-mama.com/new-years-guilt-brings-vietnamese-chicken-salad/

Utilized on 20 September 2014

Diaoconline, 2013

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