Colgate Terme conseille Strips Final 1

David Roshan

Stephen Mazcis

Vinh Thailander

Wes Keep

Alex Arroyo

Contents

Material.................................................................................................................................................... 1 Executive Summary....................................................................................................................................... you Introduction.................................................................................................................................................. two The Internal Environment............................................................................................................................. 3 Short History............................................................................................................................................. a few Current Products, Brands, and Markets............................................................................................ 5 Current Promoting Performance............................................................................................................... 6th Colgate-Palmolive and Major Competition.............................................................................................. 9 Company Resources and Capabilities............................................................................................. eleven Human Resources............................................................................................................................... 11 Innovation & IT Facilities............................................................................................................ 12 Financial.............................................................................................................................................. 12 Knowledge.......................................................................................................................................... 12 Study & Development................................................................................................................... 13 Exterior Environment................................................................................................................................. 13 Economic Growth and Steadiness.............................................................................................................. 13 Political, Legal, and Regulatory Concerns................................................................................................... 14 Technology Issues................................................................................................................................... 12-15 Socio-cultural Styles.............................................................................................................................. 16 Sociable Responsibility Objectives......................................................................................................... 16 Current Customers and Brand Examination...................................................................................................... 17 Current Customers Segmentation........................................................................................................... 17 Colgate's Uses........................................................................................................................................ 17 Colgate Supply................................................................................................................................ 18 Consumer Buying Patterns..................................................................................................................... 18 Buyer Selection Process................................................................................................................... 18 Consumers Picking...

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from http://files.shareholder.com/downloads/CL/0x0x452609/628361a7-bc3e-4bef-a7775ee6e3756767/501366_Web_Ready.pdf

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