TABLE OF CONTENTS
1 ) 0 FIRM BACKGROUND2
installment payments on your 0 PRECISELY WHAT IS SWOT ANALYSIS5
3. zero FINANCIAL ASSERTION FOR APPLEBEES HOLDINGS (MALAYSIA) BHD6
a few. 1 Conclusion of financial ratio13
4. zero SWOT ANALYSIS14
4. you STRENGTHS15
four. 2 WEAKNESSES20
4. 3 OPPORTUNITY23
four. 4 THREAT25
5. zero COMMENT AND RECOMMENDATION28
6th. 0 CONCLUSION29
7. zero REFERENCES31
1 . 0 ORGANIZATION BACKGROUND
APPLEBEES Corporation (KFC) was founded and also known as Kentucky Fried Chicken with started out by Colonel Harland Sanders. KFC is a famous sequence of junk food restaurants in Malaysia. Colonel Harland Sanders discovered his penchant intended for cooking when he was only 9 years old. Through the years he grew up to turn into a personage the earth knows since Colonel Sanders, founder of KFC. In year 1952, he made a decision to franchise his famous Kentucky Fried Chicken recipe blends of 10 herbs and spices to the rest of America. The Colonel's secret flavor recipe of 11 seasonings that makes the famous " finger lickin' good" chicken breast remains a trade key. Portions in the secret piquancy mix are produced at different locations in the United States, and the just complete, written by hand copy from the recipe can be kept within a vault in corporate head office. KFC in Malaysia is usually company owner. KFC in the us gave business to APPLEBEES (M) Holdings Berhad to get market APPLEBEES in Malaysia, Singapore, Brunei and Cambodia. By the early 70's, that special menu reached Malaysia. The first KFC cafe in Malaysia was opened up in 1973 on Jalan Tunku Abdul Rahman and KFC Malaysia has grown since that time. KFC Malaysia is a European Quick Services Restaurants (WQSR) operation too known for it is fast food service. It is the single largest WQSR chain in Malaysia in addition to the Asia-Pacific region (excluding Japan). At present KFC recieve more than 620 restaurants through Malaysia and growing. Actually KFC provides captured 44% of marketplace shares in Malaysia. APPLEBEES Malaysia suits various sets of people; these are coming from individuals to family members group of consumer. Products that sells incorporate chickens, hamburgers, nuggets, casse-cro?te, wedges, beverages, fries, coleslaw and many more. While the primary concentrate is fried chicken, KFC also offers a line of grilled and roasted chicken products, side food and desserts. Today, KFC Malaysia continually serve finger lickin' great, succulent bits of chicken. KFC prides on its own as a fast-food restaurant giving customers great tasting chicken which has a selection of home-styled side food and desserts to make a nutritious, complete and satisfying meals.
As the leading bundled food providers group inside the ASEAN region delivering steady quality products and excellent customer-focused service. Quest
To maximize profitability, improve shareholder value and deliver eco friendly growth year after year.
Board of Director
Tan Sri Dato' Muhammad Ali bin Hashim
Non Independent Non Professional Director
Ahamad bin Mohamad
Non Independent No Executive Movie director
Jamaludin rubbish bin Md Ali
Managing Overseer / Chief Executive Officer
2 . zero WHAT IS SWOT ANALYSIS
SWOT analysis is known as a strategic planning method utilized to evaluate the Durability, Weaknesses, Prospect and Risk involved in task management or in a business venture. It consists of specifying the purpose of the business opportunity or project and figuring out the internal and external factors that are favorable and unfavorable to achieve that target. A SWOT analysis must first with defining a desired end state or perhaps objective. A SWOT evaluation may be integrated into the tactical planning model. Strategic Preparing has been the subject matter of much study. * Strengths: characteristics in the business or team giving it an edge over others in the industry. * Weaknesses: are characteristics that place the organization at a disadvantage relative to others. * Chances: external probabilities to make increased sales or perhaps profits inside the environment. 2. Threats: external elements inside the...
References: Eye-sight, mission & principles. Gathered October 9, 2010, via http://www.kfcholdings.com.my/English/Flashsite/AboutCompany/OurGoals.asp.
Board of company directors. Retrieved Sept. 2010 9, 2010, from http://www.kfcholdings.com.my/English/Flashsite/AboutCompany/BoardDirector_exe.asp.
Case study: Kentucky Fried Chicken and the global fast food market. Retrieved September 23, 2010, from http://www.slideshare.net/skdrugs/kfc-case-study-presentation.
KFC. (2009). Retrieved Sept 12, 2010, from http://www.scribd.com/doc/28845092/KFC.
Statement about internal control. (2006). Retrieved September twenty eight, 2010, coming from http://www.kfcholdings.com.my/English/pdf/13_Statement_on_Internal_Control.pdf.
SWOT Analysis Gathered March 22, 2011 by http://www.kfcholdings.com.my/English/pdf/13_Statement_on_Internal_Control.pdf.